Want More Press? PR Expert Alexander “Monstar” Raymond Reveals the Secrets at San Diego Comic-Con
- MonstarPR
- 8 minutes ago
- 3 min read
Star Factory PR founder joins the “How To Get News Coverage” panel to teach creators how to earn comic book publicity, media coverage, interviews, and industry attention.
For Immediate Release: July 9th, 2026
(HOLLYWOOD, CA) Entertainment publicist and Monstar Horror Universe imprint creator Alexander Raymond AKA Monstar, founder of Star Factory PR, will share his expertise in PR and comic book publicity during the “How To Get News Coverage” panel at San Diego Comic-Con 2026. The panel takes place on Thursday, July 23, 2026, at 10:30 AM in Room 10.
“Creating a great product is only half the battle,” said Alexander Raymond. “Whether you’re launching your first Kickstarter or publishing your tenth graphic novel, you need a publicity strategy that helps your project stand out. Effective comic book PR is about creating stories that editors want to cover and readers want to share.”
Designed for creators, independent publishers, writers, artists, crowdfunding campaigns, and small press companies, the panel explores one of the industry’s most valuable topics: how to generate meaningful media attention. Attendees will hear from comics journalists and publicity professionals about what makes a project worthy of news coverage, previews, interviews, and feature stories, while learning why many submissions fail to attract editorial interest.
For more than twenty years, Alexander Raymond has built a career helping creators, entertainers, publishers, and brands secure high-profile media exposure through strategic publicity campaigns. Since founding Star Factory PR in 2004, he has developed successful promotional campaigns for award-winning talent and companies while establishing himself as a respected authority on entertainment publicity and media relations.
As both a lifelong pop-culture fan and creator, Raymond brings a unique perspective to the conversation. He is the creator of the Monstar Horror Universe, including the horror comic series Rise of the Femonsters, which combines classic monster mythology with modern storytelling. His dual experience as both a publicist and creator allows him to understand the challenges independent comic book publishers face when trying to build awareness in an increasingly competitive marketplace.
During the panel, Raymond will discuss practical marketing and publicity strategies, including how to write newsworthy press releases, pitch editors effectively, identify compelling story angles, build long-term relationships with journalists, and maximize media opportunities before, during, and after crowdfunding campaigns, convention appearances, and new releases.
How To Get News Coverage Panel
Date: Thursday, July 23, 2026
Time: 10:30 AM
Location: Room 10
Panel Synopsis:
Small press publishers: What makes the difference between an item that gets news coverage, previews, and interviews and those that don’t? Comics journalists will tell you what they are looking for in your submission.
Recognized as the world’s premier celebration of pop culture, San Diego Comic-Con attracts creators, publishers, media outlets, retailers, filmmakers, and fans from around the globe. The convention has become one of the industry’s most influential events for discovering new talent, announcing major projects, networking with professionals, and learning directly from experts across comics, entertainment, publishing, television, film, gaming, and collectibles.
Comic book creators, publishers, aspiring professionals, and members of the media are encouraged to attend the panel to gain practical insights into earning press coverage and developing a long-term publicity strategy that supports sustainable career growth.
Learn more about San Diego Comic-Con at https://www.comic-con.org.
For more Alexander Raymond AKA Monstar, please visit:
Media assets and interview requests for Alexander "Monstar" Raymond:
Monstar@StarFactoryPR.com • 818-732-0191
A Press Release by
@StarFactoryPR
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KEYWORDS:
Alexander Raymond, San Diego Comic Con, Convention, Monstar Horror Universe, How To Get News Coverage, Panel, Creator,
ABOUT ALEXANDER RAYMOND AKA MONSTAR:
Alexander Raymond AKA Monstar is an entertainment publicist, creator, and the founder of Star Factory PR, a leading publicity and talent strategy firm established in 2004. With more than two decades of experience, he has helped award-winning entertainers, content creators, brands, and publishers secure international media coverage through strategic public relations campaigns. In addition to his work in publicity, Monstar is the creator of the Monstar Horror Universe, including the comic book series Rise of the Femonsters, blending classic horror with original storytelling. His expertise in entertainment publicity, PR, and media relations has made him a trusted resource for creators looking to grow their brands and expand their audiences.